We may take Pride for granted, but in 79 countries it’s still illegal or too dangerous to celebrate. The thing is… Freedom always finds a way.
KPN, the biggest telco in the Netherlands, wanted to show its commitment to the LGBTQIA+ community and, at the same time, showcase its 5G network. That’s why, at the Amsterdam Pride, we partnered up with the biggest electronic music magazine in the planet to make a live music session during the canal parade, giving a worldwide stage to LGBTQIA+ artists from those nations where Pride can’t take place safely.
Agency: HERC
